Video Editing & Motion Graphic Design for Headstorm's AGPilot

Hello everyone! I’m excited to share a video project I recently completed for Headstorm, aimed at supporting our sales team. Utilizing Adobe Premiere and Adobe After Effects, I crafted a dynamic and engaging video for Headstorm’s AGPILOT product.

AGPILOT is an innovative tool designed by Headstorm that leverages advanced AI and data analytics to provide real-time insights and recommendations for agronomists. It helps them make informed decisions, improve crop yields, and reduce waste.

Key Features:

  • AI-Powered Insights: Uses generative AI to analyze data and provide actionable insights.

  • Data Integration: Combines information from various sources like customer purchase histories, product inventories, weather data, and more.

  • Enhanced Communication: Facilitates better communication between agronomists and growers by providing real-time access to critical agricultural data.

  • Productivity Boost: Helps agronomists serve more growers efficiently by reducing the time spent on logins, clicks, and searches.

Showcasing CRMO Society Animation and Graphics

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I am excited to share a glimpse of my recent work for CRMO Society. The animation and graphics showcase my commitment to creating engaging user experiences that align with our clients' visions.

The animation for CRMO Society includes their mission through a visual journey.

Graphic 1

Graphic 2

Graphic 3

I have designed graphics that reflect CRMO Society's values and community.

Basic Design Principles

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While there are no fixed rules as to what makes for a “good” design, there are a few basic principles that work together to create harmonious, functional and visually-pleasing designs.

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

Throughout the article, I utilize my own artwork to outline and show the use of the design principles.

Two of Us (Example 1)

Take a look at the painting that is titled Two of Us (Example 1). You can see the contrast of color, making the two elements in the painting stand out from one another. You may notice that the emphasis is on the center of the composition where the warm-toned elements reside.

Contrast is the opposite of balance, where it emphasizes the differences between elements.

Emphasis highlights the main topic or subject of the design.

Variety makes up the blend of the diverse elements in an elaborate relationship through the use of tools like hue, lines, values, and texture.

A design achieves visual unity when there is a sense of harmony between the individual components of an artwork.

 

Example 2

Take a look at the composition titled Example 2. You can see the repetition that is used to create a sense of rhythm in the composition. In the Example 2 composition, the purpose of the repetition of shapes and text are to convey ripples in water, in an abstract manner.

Repetition can create unity in a design. The process of repeating an idea is an efficient method for ensuring that a viewer will remember it.

Visual rhythm can be sharp, random, progressive, and flowing like in music.

Balance works by joining multiple contradicting ideas together and blending them harmoniously.

Hierarchy is the arrangement of visual elements by their degree of importance.

 

Example 3

Take a look at the composition titled Example 3. You can see the movement in the shapes and text that seam to bounce around the frame. As you view the composition, your eyes move around the composition, intentionally mapped out through line, shapes, and colors. These elements are used to create a sense of direction that embark the viewer on a short journey.

Patterns can come in the form of colors, lines, or shapes just as long as they create a cohesive structure.

Negative space, also known as white space, refers to the omitted space that exists between and around the main components of the artwork, creating a more balanced composition.

Work-in-Progress Dashboard for Staffing Tool

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I have the opportunity to contribute to the design of the internal staffing tool at Headstorm. The task was to redesign the platform to be more user friendly and incorporate a few additional features, such as project assignment and viewing people’s profile that contains their skillsets.

To initiate the project, I began by crafting essential design components. Here is an export from Figma of what I have created so far.