Video Editing & Motion Graphic Design for Headstorm - AGPilot

Hello everyone! I’m excited to share a video project I recently completed for Headstorm, aimed at supporting our sales team. Utilizing Adobe Premiere and Adobe After Effects, I crafted a dynamic and engaging video for Headstorm’s AGPILOT product.

AGPILOT is an innovative tool designed by Headstorm that leverages advanced AI and data analytics to provide real-time insights and recommendations for agronomists. It helps them make informed decisions, improve crop yields, and reduce waste.

Key Features:

  • AI-Powered Insights: Uses generative AI to analyze data and provide actionable insights.

  • Data Integration: Combines information from various sources like customer purchase histories, product inventories, weather data, and more.

  • Enhanced Communication: Facilitates better communication between agronomists and growers by providing real-time access to critical agricultural data.

  • Productivity Boost: Helps agronomists serve more growers efficiently by reducing the time spent on logins, clicks, and searches.

Showcasing CRMO Society Animation and Graphics

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I am excited to share a glimpse of my recent work for CRMO Society. The animation and graphics showcase my commitment to creating engaging user experiences that align with our clients' visions.

The animation for CRMO Society includes their mission through a visual journey.

Graphic 1

Graphic 2

Graphic 3

I have designed graphics that reflect CRMO Society's values and community.

The Ten Best UX Design Practices

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As someone who used to work as a UX Designer and has since transitioned into the Product Designer space due to my passion for research, I have gained valuable insights about the importance of user experience in the product design process. Creating products that are intuitive, easy to use, and deliver a great user experience is crucial for their success. With this in mind, I will be sharing the ten best UX design practices that I have learned from my experience.

  1. Understand Your Users: The first step in creating a great user experience is understanding your users. Conduct user research, create user personas, and analyze user feedback to get insights into your target audience. This will help you design a product that meets their needs and expectations.

  2. Keep It Simple: Simplicity is key when it comes to UX design. A simple and intuitive design will make it easier for users to navigate and understand your product. Avoid cluttered interfaces and unnecessary features.

  3. Create a Consistent Design: Consistency is important in UX design. Make sure your design is consistent across all pages and features. This will help users feel comfortable using your product and will make it easier for them to navigate.

  4. Prioritize Accessibility: Accessibility is a crucial aspect of UX design. Make sure your product is accessible to everyone, including those with disabilities. Design for different screen sizes, color contrasts, and font sizes to ensure that all users can use your product.

  5. Use Visual Hierarchy: Visual hierarchy helps users navigate and understand your product. Use size, color, and placement to guide users through the most important features of your product.

  6. Test Your Design: Testing is essential in UX design. Conduct user testing to see how users interact with your product. This will help you identify any usability issues and improve your design.

  7. Use White Space: White space is an important design element in UX design. It helps create a clean and uncluttered interface that is easy to navigate. Use white space to highlight important features and create a more visually appealing design.

  8. Use Clear and Concise Language: Clear and concise language is important in UX design. Use simple and easy-to-understand language to communicate your message. Avoid using jargon or technical terms that may confuse users.

  9. Use Intuitive Navigation: Intuitive navigation is crucial in UX design. Make it easy for users to navigate your product by using clear and consistent navigation throughout your product.

  10. Iterate and Improve: UX design is an iterative process. Continuously improve your design by collecting feedback from users and making changes based on their feedback. This will help you create a better user experience over time.

Basic Design Principles

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While there are no fixed rules as to what makes for a “good” design, there are a few basic principles that work together to create harmonious, functional and visually-pleasing designs.

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

Throughout the article, I utilize my own artwork to outline and show the use of the design principles.

Two of Us (Example 1)

Take a look at the painting that is titled Two of Us (Example 1). You can see the contrast of color, making the two elements in the painting stand out from one another. You may notice that the emphasis is on the center of the composition where the warm-toned elements reside.

Contrast is the opposite of balance, where it emphasizes the differences between elements.

Emphasis highlights the main topic or subject of the design.

Variety makes up the blend of the diverse elements in an elaborate relationship through the use of tools like hue, lines, values, and texture.

A design achieves visual unity when there is a sense of harmony between the individual components of an artwork.

 

Example 2

Take a look at the composition titled Example 2. You can see the repetition that is used to create a sense of rhythm in the composition. In the Example 2 composition, the purpose of the repetition of shapes and text are to convey ripples in water, in an abstract manner.

Repetition can create unity in a design. The process of repeating an idea is an efficient method for ensuring that a viewer will remember it.

Visual rhythm can be sharp, random, progressive, and flowing like in music.

Balance works by joining multiple contradicting ideas together and blending them harmoniously.

Hierarchy is the arrangement of visual elements by their degree of importance.

 

Example 3

Take a look at the composition titled Example 3. You can see the movement in the shapes and text that seam to bounce around the frame. As you view the composition, your eyes move around the composition, intentionally mapped out through line, shapes, and colors. These elements are used to create a sense of direction that embark the viewer on a short journey.

Patterns can come in the form of colors, lines, or shapes just as long as they create a cohesive structure.

Negative space, also known as white space, refers to the omitted space that exists between and around the main components of the artwork, creating a more balanced composition.

Work-in-Progress Dashboard for Staffing Tool

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I have the opportunity to contribute to the design of the internal staffing tool initiative at Headstorm. The task was to redesign the platform to be more user friendly and incorporate a few additional features, such as project assignment and viewing people’s profile that contains their skillsets.

To initiate the endeavor, I began by crafting essential design elements as the initial phase. Subsequently, I devised the website's user flow, a process that involved in-depth interviews with key stakeholders to gain valuable insights into their pain points and gather requirements.

Artist Statement for Painting

Meredith Lyon works predominantly in oil paint considering figuration in multiple forms, from modern bodies seen through high-definition water ripples to classical figures from antiquity. Each work is an exploration of representation in dialogue with the many visual styles within our contemporary culture and heritage. Her techniques include photorealism in emulation of underwater and street photography, collage, juxtaposition and cinematic mise-en-scène.

 

The relationship to digital photography is extended through decisions around the application of the paint. A form of hatching indicates the accumulative effects of pixels and the hyper-realness, enabled by a fast shutter speed, leads to the globular diffraction of facial features, seemingly dispersed through the water.

 

Davis Lyon works constantly between renderings of form and flattened abstraction. Shadows show the turn of the body or set it aside from the base of the pool, but these details are also absorbed into a flat composition where glints of light on bubbles take their place alongside solid flesh and azure water.