LEVERAGING DALLAS COLLEGE’S LABOR MARKET INTELLIGENCE CENTER
Our team designed a multipart feedback system that allows the LMIC to evaluate their organizational successes through the analytics platform Power BI, a customer survey through Qualtrics to generate meaningful feedback, an auto-response email to redirect customers to their online request form, and dashboards to communicate their value through storytelling.
Labor Market Intelligence Center (LMIC)
The Labor Market Intelligence Center is the leading source of regional workforce insights for the Dallas Collegenetwork. The LMIC plays a critical role in bridging education and employment by translating labor market data into actionable guidance for curriculum development.
Its mission is to ensure academic programs stay aligned with the evolving needs of the Dallas labor market, equipping students with the skills employers are actively seeking and better positioning them for successful entry into the workforce.
By grounding curriculum decisions in real-world workforce data, the LMIC helps Dallas College respond to market demand, close skills gaps, and support long-term economic mobility for students across the region.
Organizational Goals
The Labor Market Intelligence Center (LMIC) supports the Dallas College network by grounding curriculum and workforce strategy in real labor market data. The organization’s goals are twofold:
across high-growth, emerging, and economically critical industries and occupations.
Identify opportunities and trends
between labor market demand, available training programs, and the current or future workforce.
Estimate gaps
Our data analytics dashboard for the LMIC
A piece of the multipart feedback system
Research Question
At the core of this project was a guiding research question:
How might we leverage the Labor Market Intelligence Center to create a sustainable impact in Dallas County?
This How Might We (HMW) question framed our design challenge and established a foundation for human-centered design research, ensuring our work focused on long-term, systemic impact rather than short-term fixes.
Prototypes & Key Learnings
Through synthesis and ideation, our team identified a clear opportunity: the LMIC needed better ways to measure and communicate its impact.
We focused on two primary concepts:
A success metrics system to track organizational performance and outcomes
A customer feedback survey to capture direct input and testimonials from LMIC partners and clients
To inform the success metrics system, we conducted extensive research into performance indicators relevant to workforce analytics organizations. This helped us identify the most meaningful metrics for evaluating impact, informing decision-making, and demonstrating value to stakeholders.
Our team ultimately aligned on the following key metrics to measure LMIC performance:
Customer Feedback Survey Email
OUR SOLUTION
Our team designed a multipart feedback system that allows the LMIC to evaluate their organizational successes through the analytics platform Power BI, a customer survey through Qualtrics to generate meaningful feedback, an auto-response email to redirect customers to their online request form, and dashboards to communicate their value through storytelling. This new approach allows them to show and share their successes to prove their value to Dallas College, future customers, and themselves. By examining these metrics they will be able to assess their own shortcomings and improve the quality of their work, as well as the data that they provide.