Logo Design: Technology Consulting Portfolio
During North Highland’s acquisition of The Bridge, there was a deliberate transition period focused on maintaining a distinct identity while integrating into the larger organization. This two-year phase required clarity, cohesion, and a strong sense of independence as teams, capabilities, and cultures merged.
As part of this transition, the design studio hosted an internal logo competition to establish a new identity for the combined technology practice: Technology Consulting Portfolio.
THE CHALLENGE
The logo needed to:
Visually differentiate the Technology Consulting Portfolio from North Highland
Feel modern, credible, and flexible across internal and client-facing contexts
Represent a portfolio of capabilities rather than a single offering
Work within an evolving brand system during a period of change
THE OUTCOME
My logo was chosen. It became the foundation for the Technology Consulting Portfolio’s visual identity during the transition period. It was applied across internal communications, presentations, and supporting materials, helping establish a clear, cohesive, and recognizable presence as the organization evolved.
As part of the competition, I explored two distinct design directions. Each concept approached the Technology Consulting Portfolio from a different strategic angle, balancing structure, flexibility, and modernity. Below are the two designs I submitted, with Option 1 ultimately selected.
