Design

Showcasing CRMO Society Animation and Graphics

in , ,

I am excited to share a glimpse of my recent work for CRMO Society. The animation and graphics showcase my commitment to creating engaging user experiences that align with our clients' visions.

The animation for CRMO Society includes their mission through a visual journey.

Graphic 1

Graphic 2

Graphic 3

I have designed graphics that reflect CRMO Society's values and community.

Basic Design Principles

in

While there are no fixed rules as to what makes for a “good” design, there are a few basic principles that work together to create harmonious, functional and visually-pleasing designs.

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity.

Throughout the article, I utilize my own artwork to outline and show the use of the design principles.

Two of Us (Example 1)

Take a look at the painting that is titled Two of Us (Example 1). You can see the contrast of color, making the two elements in the painting stand out from one another. You may notice that the emphasis is on the center of the composition where the warm-toned elements reside.

Contrast is the opposite of balance, where it emphasizes the differences between elements.

Emphasis highlights the main topic or subject of the design.

Variety makes up the blend of the diverse elements in an elaborate relationship through the use of tools like hue, lines, values, and texture.

A design achieves visual unity when there is a sense of harmony between the individual components of an artwork.

 

Example 2

Take a look at the composition titled Example 2. You can see the repetition that is used to create a sense of rhythm in the composition. In the Example 2 composition, the purpose of the repetition of shapes and text are to convey ripples in water, in an abstract manner.

Repetition can create unity in a design. The process of repeating an idea is an efficient method for ensuring that a viewer will remember it.

Visual rhythm can be sharp, random, progressive, and flowing like in music.

Balance works by joining multiple contradicting ideas together and blending them harmoniously.

Hierarchy is the arrangement of visual elements by their degree of importance.

 

Example 3

Take a look at the composition titled Example 3. You can see the movement in the shapes and text that seam to bounce around the frame. As you view the composition, your eyes move around the composition, intentionally mapped out through line, shapes, and colors. These elements are used to create a sense of direction that embark the viewer on a short journey.

Patterns can come in the form of colors, lines, or shapes just as long as they create a cohesive structure.

Negative space, also known as white space, refers to the omitted space that exists between and around the main components of the artwork, creating a more balanced composition.