Logo Design: Technology Consulting Portfolio
During North Highland’s acquisition of The Bridge, there was a deliberate transition period focused on maintaining a distinct identity while integrating into the larger organization. This two-year phase required clarity, cohesion, and a strong sense of independence as teams, capabilities, and cultures merged.
As part of this transition, the design studio hosted an internal logo competition to establish a new identity for the combined technology practice: Technology Consulting Portfolio.
Reimagining the Brand: From Insight to Identity
This project was an end-to-end reimagining of a brand identity, spanning research, naming, iconography, sitemap review, and landing page design. Equiteq is an elite global investment bank that was seeking a comprehensive global rebrand. As the firm continued to grow, its legacy brand no longer reflected its global scale, prestige, innovation, or depth of expertise.
My Journey in Product Management Consulting at Headstorm
I'm Meredith Lyon, a Senior Consultant at Headstorm. I want to share my experience in the world of software development and technology consulting with you. My job is all about working on diverse projects, learning constantly, and making a positive impact.
Showcasing CRMO Society Animation & Graphics
I am excited to share a glimpse of my recent work for CRMO Society. The animation and graphics showcase my commitment to creating engaging user experiences that align with our clients' visions.
Creating for the joy of it
Outside of my professional work, I spend time creating simply for the joy of it. One of my favorite creative outlets is making artwork in Adobe Fresco, often beginning with pencil and paper before transitioning the piece into a digital format.
Starting on paper allows ideas to stay loose and intuitive. There’s no pressure to perfect a line or commit to a final direction. Once the foundation feels right, I move the work into Fresco, where I refine shapes, layer color, and experiment with texture and composition.
This blend of analog and digital mirrors how I approach design more broadly: exploring freely, then applying structure and polish. Creating art this way gives me space to experiment, recharge, and stay connected to the tactile side of creativity, even when the final result lives on a screen.
This piece is one example of that process, capturing the transition from hand-drawn beginnings to a fully realized digital painting.
Hand-Lettered Wedding Invitation
Typography was the centerpiece of the wedding invitation. I balanced script with readability, using scale, spacing, and line breaks to guide the eye through the information while maintaining a sense of elegance and restraint.
Brand Identity Exploration: WIP Staffing Tool
The two contending names for the HEADSTORM staffing tool are Galaxy and Constellation. The story behind the name is that we are all stars working together to create something bigger than ourselves. The two logos are a work in progress.
